For companies with ARR up to €4M

Redo your packaging and pricing.

A selection of services that lift your growth rate and profit, and stand up to scrutiny before your next funding round.

When to revisit your pricing

Six signals that your packaging or pricing is due for redesign.

Any one of these is worth paying attention to. Several at once is a clear case for acting.

01

You get very little pushback on price, and some customers even say the service seems cheap.

02

Some say it seems cheap while others reject it as too expensive, or prospects keep pushing the decision.

03

Each sales case takes a lot of time negotiating discounts.

04

You have shipped plenty of new value since launch and have yet to monetise it.

05

You are being proactive and want ongoing optimisation of packaging and pricing.

06

The pushback you hear is about the pricing metric or packaging, rather than the service itself.

Below is a set of services to match where you are, from validating your current approach through to a fully prepared implementation.

The packages

Three packages, increasing in depth.

Start with a designed model and team alignment, or go all the way to customer validation and a ready implementation plan. Each package builds on the one before it.

A

(Re)design your packaging and pricing model

A redesigned package, pricing model and prices, with your team aligned in a single facilitated workshop day.

€6,000ex VAT

Includes

  • 1-day design workshop
  • Follow-up meeting

How it runs

  • You share business data in a template
  • Preliminary interviews with workshop participants
  • We structure and facilitate the 1-day design workshop

Best if you want to design packaging and pricing quickly rather than spending months in internal discussions, or you have launched new value and want the model to match.

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B

Design with customer validation before implementation

Everything in package A, plus market validation through customer interviews held after the design workshop.

€9,000ex VAT

Includes

  • 1-day design workshop
  • 8+ customer interviews
  • Follow-up meeting
  • 2 coaching sessions to aid implementation

How it runs

  • Same start and design workshop as package A
  • We interview customers afterwards to validate the model and prices
  • We adjust the design where the validation calls for it
  • Online follow-up, plus 2 coaching sessions

Best if you want the redesign validated by customers and adjusted where needed, and you are confident planning the implementation yourself.

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C

Design, validation and implementation preparation

Everything in package B, plus a detailed implementation plan built in one additional workshop day.

€13,000ex VAT

Includes

  • 2 × 1-day workshop
  • 8+ customer interviews
  • Follow-up meeting
  • 5 coaching sessions to aid implementation

How it runs

  • Same start, design workshop and validation as package B
  • We structure and facilitate a second, implementation workshop
  • We plan the move of legacy customers, procedures and messaging
  • Online follow-up, plus 5 coaching sessions

Best if you also want the implementation planned by a pricing expert: moving legacy customers to new plans, discounting procedures, value communication, and more.

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Other ways to work together

Need something outside the packages?

Pricing consulting

Consulting

Tailored proposal

When your needs sit outside the packages above, tell us what you are facing and we will scope it together.

Get in touch

Not sure which package fits?

Tell us where you stand on pricing today, and we will talk through which package matches and what the outcome could look like.

Get in touch and let's talk