SaaS packaging & pricing

Struggling to get your pricing right?

Our experience and analytical tools help you optimise your packaging and pricing, with ROI typically within 20 to 60 days of putting the changes in place.

Get in touch and let's talk
What we do for you

Turn packaging and pricing into a growth engine.

Four ways we lift revenue and make the change stick, grounded in your data and validated with your customers.

Turn packaging into a growth engine

Most SaaS companies leave money on the table with tiers that do not reflect how customers actually buy. We design packaging that makes the right tier obvious to each segment, so customers convert faster, expand naturally, and revenue grows without you pushing for it.

Price what your product is actually worth

If your pricing does not match what customers are willing to pay, you either lose deals you should win or undercharge the ones you do. We align your pricing model and price points to the value you deliver, and strip out the complexity that slows down sales cycles.

Help your sales team close with confidence

Vague value propositions and inconsistent discounting cost deals. We build the messaging and commercial structures that give your sales team a clear story to tell and a framework to close, and in most cases bring average discount levels down in the process.

Make the change land well, not just look good on paper

A pricing strategy that is not implemented is worthless. We validate assumptions with real customers before you go live, get your sales team and leadership genuinely on board, and align processes, policies, and communications so the new model sticks.

Our services

Three ways we work with you.

Diagnose first

Pricing Audit

A two-week diagnosis across packaging, pricing model, price levels and operations, grounded in your data and customers, so you know exactly where the biggest upside sits before you change anything.

See the Pricing Audit
Test the number

Pricing Research

Three research methods, from directional interviews through to full trade-off analysis, matched to how much depends on getting the price or packaging right.

See Pricing Research
Redesign the model

Pricing & Packaging Design

A 4-week Sprint method that redesigns packaging, pricing model and price levels, and gets your team ready to run it, with ROI typically within 20 to 60 days.

See Pricing & Packaging Design
Track record

Experience that does the heavy lifting.

20+ years
Pricing experience across SaaS and subscription businesses.
200+ projects
Delivered across a wide range of software categories.
20–60 days
Typical time to ROI after implementation.
About us

More revenue on our clients' tables, with continuing growth.

SaaS Pricing was founded by Martin Borch, who has worked as a professional pricing consultant since 2005. He has helped large and SME businesses across a wide range of industries, both pricing new products and optimising existing portfolios.

After a number of pricing assignments in the software industry, he turned his attention to the growing SaaS business. Martin is supported by a team of research and data analysts.

Contact Martin for an initial discussion
Martin Borch
Martin Borch
Founder, SaaS Pricing

Let's optimise your pricing.

Tell us where you stand on packaging and pricing today, and we will point you to the right starting point.

Get in touch and let's talk