We help subscription businesses improve their pricing and packaging.
Built on 20 years of pricing experience and over 200 pricing projects across SaaS, embedded software products and other subscription businesses.
Experience that does the heavy lifting.
A wide range of software categories.
A few examples of the products and markets we have priced:
The right approach depends on your situation.
Many people hold strong opinions about how you should approach pricing and packaging, covering pricing models, value pricing and organisational setup.
We take a different view. In our experience, the best way forward is shaped by situational context, your position relative to competitors, customer maturity and behaviour, software budget impact, and how much room there is to change.
That said, there are still best practices, for instance around packaging, along with universal pricing principles of fairness and psychological triggers that apply broadly.
The 20–80 rule, validated by real customers.
We work to the 20–80 rule: twenty percent of the effort achieves eighty percent of the possible outcome. The rest can be fine-tuned at later stages.
We almost always interview customers and ideal-customer profiles to validate assumptions. Skip that, and the work stays normative, or at best an educated guess.
We are efficient, direct and polite people who take your challenges to heart to achieve the best results. It sounds like a sales pitch, and it happens to be true.
The founder.
Martin Borch
Martin founded SaaS Pricing EU and brings over 30 years in the IT industry, including more than 20 years in pricing. He also mentors at Techstars, where he supports growth-stage companies in developing scalable pricing strategies.
Let's talk about your pricing.
Tell us where you stand today, and we will point you to the right starting point.
Get in touch and let's talk