Stop debating pricing. Find out exactly what to improve.
A structured audit that gives your pricing a stronger core, then tells you what to change and how.
Pricing decisions stall.
Everyone has an opinion, but there are no facts to lean on.
You can see the upside.
But not where the impact is greatest or in what order to go after it.
Your product has evolved.
Your pricing reflects an earlier version of it.
A diagnosis of where your pricing actually leaks.
The Pricing Audit is a discrete, focused engagement. It looks across the parts of your pricing that are almost always connected, and shows you where the biggest upside sits before you commit to changing anything.
It is grounded in data and the voice of your customers. The aim is the 80/20: the twenty percent of work that gets you eighty percent of the potential, and the discipline to stop there.
Grounded in your data, and in your market position
Built on the voice of your customers, gathered directly
20 years of pricing experience across SaaS and subscription businesses
Four areas, reviewed together.
Fixing one of these without thinking about the others is a common way to create new problems while solving old ones. The audit looks at all four.
Segments vs. packaging
Whether your packages match what each customer segment actually needs.
Value vs. pricing model
Whether how you charge reflects how you deliver value, across per-seat, usage, flat, or hybrid models.
Willingness to pay vs. prices
Whether your prices sit where customers' willingness to pay actually is.
Operational setup
Whether your processes, discount policies, and contracts support the pricing or quietly undermine it.
How the audit works.
Every project begins with the data you already have, and is co-created with you rather than handed down. A pricing strategy gets implemented when the people behind it believe in it. The audit runs for two weeks from kickoff to report.
We start with your data
Thorough analysis of your internal data and market position to build a real picture of where you stand.
We talk to the people who know
Internal interviews and customer interviews, plus competitive desk research, so the conclusions rest on direct evidence.
We diagnose and prioritise
We quantify revenue leakage where the data allows and identify the highest-leverage areas, the twenty percent worth acting on.
You get a clear plan
A diagnostic report and presentation with quick wins and an implementation roadmap, ready to take to your team.
One clear picture, and a plan you can act on.
The audit produces a deliverable your team can stand behind: a diagnosis tied to your own data and customers, specific enough to act on.
Diagnostic report
Revenue leakage quantified where the data allows, across all four areas of your pricing.
Prioritised action list
The highest-leverage areas, with quick wins and an implementation roadmap.
Find out where your biggest upside sits.
Tell us where you stand. We'll send a few slides, or have a short call to walk you through the audit and whether it fits.
Get in touch and let's talk